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First half superbowl ads

First half thoughts on the ads:

So many men-targeted ones. Some see as sexist, I see it as correct targeting.

The most hyped ones sucked.

The Doritos “Crash the SuperBowl” ad contest was a success.

My top 3:

1: Doritos Casket

2: Doritos Slap

3: Little kiss

Others metrics:

Squawq:

1: Frito-Lay (Dorito ads)

2: Busch

3: Audi/Boost

BrandBowl:

1: Doritos

2: Teleflora

3: Focus on the Family

What were your top 3 of the first half?

Thinking about sponsored blogging/tweeting

For the past few weeks, I have been playing with a few things.

One, I have let a few posts into my Twitter feed that are sponsored. This has been interesting-I dont see them come through, and they are marked as an ad. They are very unnoticable, and they make me roughly $1.50 per ad. It is not something that I will be doing on a regular basis.

Another story about paid blogging has caught my eye, and helped me solidify my theory that disclosure matters more than anything. Recently, a TechCrunch intern was fired for trying to get a free computer in exchange for a post about a startup.

Now, I know TC has had sponsored posts. Most blogs have. Hell, I even have a post about a Blackberry case that was provided to me for free.

If the intern had been in the open, he may not be looking for a new gig. Its even worse that he was billed as a tech wunderkind, and how has a pretty big tarnish on his reputation.

If you are open about these things, I see no reason for a community to be upset. However, dealing under the table is 100% grounds for consequences.

As bloggers, what do you think about relationships with companies?

As readers, do you care? Does a disclosed, but still compensated post help or hurt a blogger?

Minnedemo second half

Mobilerealityapp: platform for mobile reality apps, branded for the company. A buyer side app that let’s users search the MLS mobile, all with a really nice UI. Customer can schedule showings right from the app

Milemarker: idea capture for businesses. Groups, ideas and projects. Has collection widgets to capture ideas and feedback.

Judah: super feature heavy biz app meant to be a one interface tool for all your biz needs. Really cool sharing features and collab features built in.

Mobile roots: helps companies quickly deploy apps. First one is for politicians. CAn do rss news, and update on the fly. You can customize the whole apps look and feel on the fly. Doing android app as well, and browser based too. Pricing is solid too-$500 setup and $40/ month.

Webslide: a better way to share work with clients. A browser based presentation that looks to be a great way to present clients to keep everyone together.

That’s all 10. I see a ton of potential with this, and want to be on stage next demo

Minnedemo quick hits part 2

Minutebids: an online bid manager for property managers. Looks really useful if not niche. Really cool map feature to calculate costs that you draw on maps. Service providers can use it to bid jobs. The app is pay for performance which is a refreshing pardigm shift. Really cool tool.

Pedalr: a marketplace for bikers. Also has a community aspect built in. Admits that is basically just a design/ux refresh on a bike marketplace.

Minnedemo quick hits

Here are my quick thought on the first three presenters. I will add new posts for the rest.

ArtsApp: online media application management for arts students. Really cool idea that you can check out at artsapp.com. I see a ton of uses or helping many schools application processes.

Relicloud: a cloud hosting service from visi. Launches Monday and looks decent.

Pedalbrain: super cool integrated iPhone accescories and app that turn the iPhone into an Amazing bike computer. One of the first really cool hardware addons to the iPhone I have seen.

Get out of your own room!!

This morning, I was at the MN Startup Culture roundtable. There was a conversation about how marketing people only go to marketing events, and developers only go to dev events.

This shit needs to STOP now.

Marketing people, if you are looking for work, try an event without marketing, media, or breakfast in the name. Get to events, and speak at events, where you are the exception, not the rule.

Developers, get to a a marketing or a business event every once in a while.

I am not saying to stop going to your own events. However, you need to get to events outside of your vertical. The best way to help the culture we tech people have is to break down some of the barriers that are currently up, and the first is siloed events.

Who wants to do a tech event-marketing, startups, dev, the works?

How I work

The #1 question that I find myself getting asked is “How can you manage school, work, side projects, and a personal life”

I hope to shed some light on this.

I have had to give up many of the frivolities of my high school life. Back then, I would just sit and watch TV, or play video games.

Now, I am rarely without my laptop, do not own a TV, and getting little sleep.

The best answer to how I do it all is not a productivity tip or trick (although I do swear by, and live by, Getting Things Done by David Allen).

The best answer is because I love the web, and because I am hungry. I have never been the type to sit back and have things handed to me, I have always wanted to be on top.

This makes all the late nights, all the missed social events, and all the headaches so worth it. To think that I can have 3000 people read what I want to say, to think that I get asked to speak, train, and teach about things I love, to know that my websites, (and hopefully my webapps once they are done) are seen by that many people make it all worth it.

I have always been very competitive. That also makes it easy to hustle this hard.

There are tricks and tools. I carry a Moleskine and a pen everywhere I go. My laptop is always with me, for the 30 minute openings when I can crush out a few tasks. I live and die by the service on my Blackberry.

But, in the end, I can do this all because I am driven, and because I have people who believe in me, and people who I have made commitments to.

Also, if you have ever complimented me on my abilities to get everything done, I am very grateful. Its people like you that keep me going.

Trying to be relevant

What are social media “Experts” trying to sell?

How about people who sell downing rods?

They are trying to sell relevance.

People want to be relevant. Why do you think that so many people entered the online world when it took off? Why are there so many people cluttering up the web with “lists” and screaming about buying their product?

They are trying to be relevant.

“Snake oil” salesmen have been doing this for years. They jump on whatever the hot trend is, and they move forward being relevant.

The first people to be “relevant” in any field are looked at to be the experts. They are the standards that all the late-comers are measured against. Notice how rarely you see someone who comes late to the party emerge as an expert?

This is not just in business, though. My church, Eagle Brook Church, has a goal to be relevant. They saw what was happening to churches across the country, and wanted to buck that trend. So, they relaunched, and have turned into a mega-church that sees 12,000+ attendees across its 3 campuses every weekend. While church attendance across America has gone down as a whole, they have had to expand, and their attendance has continued to increase. This can all be traced back to them being relevant. (To point this back to the “expert” argument I am making, they currently get hired to teach other churches how to “do church”.)

My point is that, in everything that you do, be relevant. It is the best way to be ahead, to stay in the front, and to be the most prepared when there is a new trend.

All-in-One SEO is a lie (or, How To Fail at SEO)

All over the web, people are using Wordpress. I use it here, and on the 5 other blogs I control.

Like many other people, I use All in One SEO pack. However, many people are ONLY using AIOSEO.

And that is how to fail at SEO.

Do not get me wrong, there is some value in AIOSEO. However, there is less value than you would like.

Most of what AIOSEO is about is the tags. They let you set meta tags from a nice GUI, which is all fine and good, except no search engine that matters cares about them.

And, while people are spending hours setting up their plugin, they are allowing their site to function without a sitemap, without a robots.txt, and with a horrible internal linking structure that is causing PageRank to dissipate before it has a chance to really help out.

SEO is not just stuffing meta-tags and checking the right boxes in a plugin. It is a strategy, an art, and a science. It involves planning, thinking, testing, and executing.

There is value in AIOSEO. You should still set it up. However, make that a small part of your SEO, and focus on what really matters.

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The two types of experts

In this post, I am not talking about just online things. It applies all around.

There are two types of experts in the world-teaching experts and thinking experts.

Teaching experts are the ones that have a very good grasp on the field, but do not push the edges of it. They are renowned as educators, but when it comes to innovation, they tend to be lacking.They don’t tend to be kept up late at night thinking about their vocation, but rather they think about how to better deliver their message.

By comparision, thinking experts seldom make good teachers. They always tend to go to fast, be too abstract, and spend too much time on theory and the future. I tend to fall into this catagory-more often than not, the feedback I get when I present is that I need to slow down, because I take off developing a theory and forget what I am supposed to be teaching. These are the experts that stay awake all night just to work something out, or to go to bed a little smarter than they were when they woke up. (Thanks, Warren Buffet).

I am not saying that one is better than the other, or that they are mutually exclusive. This is one of those points to be cognitive of if you want to become an expert in your chosen field-are you going to be a teaching expert or a thinking expert.