All-in-One SEO is a lie (or, How To Fail at SEO)
All over the web, people are using WordPress. I use it here, and on the 5 other blogs I control.
Like many other people, I use All in One SEO pack. However, many people are ONLY using AIOSEO.
And that is how to fail at SEO.
Do not get me wrong, there is some value in AIOSEO. However, there is less value than you would like.
Most of what AIOSEO is about is the tags. They let you set meta tags from a nice GUI, which is all fine and good, except no search engine that matters cares about them.
And, while people are spending hours setting up their plugin, they are allowing their site to function without a sitemap, without a robots.txt, and with a horrible internal linking structure that is causing PageRank to dissipate before it has a chance to really help out.
SEO is not just stuffing meta-tags and checking the right boxes in a plugin. It is a strategy, an art, and a science. It involves planning, thinking, testing, and executing.
There is value in AIOSEO. You should still set it up. However, make that a small part of your SEO, and focus on what really matters.
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about 7 months ago
You mention AIOSEO, but you fail to mention the Google site map plug-in that hits your other problem
about 7 months ago
Hu Mitch,
you’re absolutely right. I’ve used, with success, GD Press tools along with AIOSEO on the technical side. On the creative side, well…. Googles webmaster centre is a good start.
about 7 months ago
SEO is not solved by plugins, though. There is one, yes. I use it, and it helps.
However, it does not help with internal link structure. There is no plugin for developing links or good content. This post is about how people think plugins do SEO for you, and that is not the case
about 7 months ago
Great points, Mitch. Ultimately, many experts say that your on-page optimization accounts for perhaps only around 15% of your SEO results. Trust and Authority of your domain, combined with inbound links (ideally with good anchor text) is still where it’s at. But it’s clear you already understand that.
The real key? Write excellent, relevant content that people will link to.