Get your skills
In addition to getting out and networking with other verticals, anyone in social media needs to get more skills.
You need to know web, or ppc, or analytics, or something. My litmus test for people who talk about social media is to ask them what else they do-if they only do social, I am weary.
Personally, I know web. I do websites, I am working on webapps, I do analytics, and I am integrating all of them.
Others may do things like pr. While I may diss pr from time to time, if you really know it, you are solid.
Social media is not a hard skill. Get those skills, or you will fall behind.
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I agree! This is the advice I gave at Ad Fed’s student event recently: learn one digital aspect of marketing to give yourself “top spin” in this challenging employment market. This doesn’t mean you have to be a programmer; but you do need to be able to discuss some more technical aspect of your craft in depth. Great post – social media alone is just the ante to get in the game.
about 6 months ago
I would agree! I continually encourage people to have Specialties. The pendulum has swung to far either way from Generalists then to Specialized, I like how it is coming back to the middle where people need to have specialties.
The visual on this if you take a skyline image and turn it upside down. This shows all your skills and some go deeper than others but you learn to have appreciation where you are not as deep. This allows for constructive encroachment into someone else’s skills for good collaboration.
I think Social Media is a hard skill and soft skill. Hard Skill is the teachable part of the tools, people, language, integration, etc., the soft skills are what makes it work and you either have it or you don’t can’t teach. Some of those soft skills are curiosity, integrity, honesty, authenticity, leadership, humor, sense of humor, warmth, tough love, and willingness to share. These you either have or not.
Bring It!