Another year, another missed SXSW.

But why? Why would a jetsetting, young, social interactive nerd and tech analyst skip a trip to Austin, TX in the middle of winter?

Well, the first reason is what I call the MV ratio-money to value.

SXSW would cost me about a grand, all things considered. For one, that’s a pretty big investment for a college kid working at a startup.

So, what would my ROI be?

  • Meeting other like minded people
  • Hangovers
  • Swag
  • Foursquare badges

Notice that I didn’t say “valuable content” on that list. Thats because I can get that same content, sitting in MN, on my MacBook.

I also dont know how you all are able to take off so much work for this. I am up to my eyeballs in client work-it would be nearly impossible to get out to SXSW, even for a weekend.

I would love to go one year. However, this just isn’t the year. I am looking forward to rocking out with the #notatsxsw crew, and following all of you in Austin.

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