Posts tagged development
Lacking Context
Mar 31st
The other day, while writing code to work with Viralheat (for an SMCpros client), it hit me. The flaw, the thing that I dislike about ANY social media monitoring tool (although, I do love ViralHeat, because their RESTful API kicks some serious tail).
Its a lack of context.
No tool out there (and I have demoed most of them) can give context to a tweet. They assign sentiment based on a database of wordlists of what is positive and what is negative. They have no way of telling if someone is just being snarky, if they are in a foul mood, or even if they use pronouns. If I tweet “Man, @twitter is the best company to work for” followed by “They really know their stuff, great job”, all tools will only grab the first one. Same goes if I am tweeting bad things. This issue is joined with the issue that there is not a ton of follow up-when a rep from a company responds to someone tweeting, not much is done to see how it changes the sentiment regarding that company. Mentions of a brand are treated like islands-concise, self-contained bubbles of information, not a chain of data.
Now, being someone who sits right at the intersection of Social street and Developer drive, I am going to fix this. I cant tell you too much about it (believe me, I will when I can), but know that we are making a solution. We want to provide context, and more layers and views of data, to the social sphere. More abilities for people to view data, more ways to use all the data that is being generated by everyone.
Get out of your own room!!
Feb 5th
This morning, I was at the MN Startup Culture roundtable. There was a conversation about how marketing people only go to marketing events, and developers only go to dev events.
This shit needs to STOP now.
Marketing people, if you are looking for work, try an event without marketing, media, or breakfast in the name. Get to events, and speak at events, where you are the exception, not the rule.
Developers, get to a a marketing or a business event every once in a while.
I am not saying to stop going to your own events. However, you need to get to events outside of your vertical. The best way to help the culture we tech people have is to break down some of the barriers that are currently up, and the first is siloed events.
Who wants to do a tech event-marketing, startups, dev, the works?
