All over the web, people are using WordPress. I use it here, and on the 5 other blogs I control.

Like many other people, I use All in One SEO pack. However, many people are ONLY using AIOSEO.

And that is how to fail at SEO.

Do not get me wrong, there is some value in AIOSEO. However, there is less value than you would like.

Most of what AIOSEO is about is the tags. They let you set meta tags from a nice GUI, which is all fine and good, except no search engine that matters cares about them.

And, while people are spending hours setting up their plugin, they are allowing their site to function without a sitemap, without a robots.txt, and with a horrible internal linking structure that is causing PageRank to dissipate before it has a chance to really help out.

SEO is not just stuffing meta-tags and checking the right boxes in a plugin. It is a strategy, an art, and a science. It involves planning, thinking, testing, and executing.

There is value in AIOSEO. You should still set it up. However, make that a small part of your SEO, and focus on what really matters.

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