There are these points in business. Points where you must make a concerted effort to turn the corner. From a startup to a company. From bootstrapping to spending money.

This is a tricky corner to navigate. If you turn it too soon, you may slide off the road. If you turn it too late, you may spin out.

However, if you turn it right, at the right time and at the right speed, you will be passing the other companies at the same point.

These corners are key. They serve as milestones. They serve as tests. Can a manager get through the corner? Can they make the effort to change how they think, how they manage?

These corners can be the best or worst thing for a company. What have they been for you?

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